Looking to announce the launch of a new startup, upcoming event, a new product, new milestone, new acquisition, new research findings, new award, new executive hire or an urgent announcement! Viral Press Release is the place to promote your projects; share your business news in Google News, Facebook, Twitter and LinkedIn; and communicate with your target audiences.
All the content in published press releases at Viral Press Releases is written and submitted by the press release author.
Viral Press Releases DO NOT accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in any published press release on viralpressreleases.com
If you have any question regarding some information in a press release, please contact the person listed in 'Media Contacts ' at the bottom of press release page.
Please DO NOT attempt to contact Viral Press Releases. We will be unable to assist you with any information regarding any published press release on Viral Press Releases.
Viral Press Releases disclaims any content contained in any published press release on Viral Press Releases.
Journalists read hundreds of news stories every day and most of them spend a few seconds deciding whether a news story is interesting or not.
Your press release headline should say, ' somebody does something worthwhile' or 'somebody helps overcome a major problem' or ' a major problem solved by someone'.
Examples of good headlines:
Sandwell Council approved the construction of waste to energy plant to generate electricity to more than 90000 homes.
Wolverhampton Lexus dealership gives festival visitors chance to win RCF Track edition.
New Core and Cover Technology deliver improved total performance and softer feel.
Identify your hook and add it to your headline.
Use action words.
Be direct.
Be specific.
Be straightforward.
Be short and up to the point.
Be comprehensive.
Make the headline clear, captivating and jargon-free.
Focus on the message you want to convey.
Aim for 5-15 words.
A headline that starts with how great a company is will automatically turn off most journalists' interest.
The ideal press release headline formula is: [ new thing ] [ Hook ] [ Company] as in ' Cryptocurrency could become mainstream payment solution within few years, finds new eToro report.
Think of a newspaper headlines, blog headline or email subject : a good headline will encourage you to read on.
We suggest leaving the headline for the end and don't waste your time thinking about crafting the right headline at the beginning. It's much easier to come up with a headline once you are done with the whole content of your press release.
Bear in mind that most journalists will change the headline to suit their readership.
At Viral Press Release, the headline length is limited to 150 characters. HTML tags are not allowed in press release headline.
Press release subheading is an extension of the headline . It summarizes the whole content of the news story in a single sentence; complements the heading; and gives readers a taste of the rest of content.
Include the relevant keywords in your press release subheading to grab readers' attention and improve your page ranking. if indexed by search engines, the keywords make a difference in your news story ranking.
Subheading can also serve as support for the headline. Sometime, you don't manage to say everything in your headline, so you use the subheading to add more information that may motivate the reader to continue reading.
The other advantage of adding a subheading to your press release is when your press release gets shared on social media, viewers will see only the headline, the subheading and the link that redirects to your press release. if your press release doesn't have a subheading, readers may see the an exerpt from the first sentence of your press release , which is often not enough to grab readers' attention.
Search engines and press release distribution websites will also show only your press release headline, subheading and the link.
We suggest leaving the subtitle for the end and don't waste your time thinking about crafting the right subtitle at the beginning. It's much easier to come up with a subtitle once you are done with the whole content of your press release.
Think of your press release subtitle as the meta description search engines display in their search results.
At Viral Press Release, the subheading length is limited to 200 characters. HTML tags are not allowed in press release subheading.
If you want to grab the attention of your target audience and journalists, you need to think like a journalist. Before starting writing, they have to find the news hook, the most newsworthy element of the news story.
The hook is the critical piece of newsworthy information that is supposed to ensnare and trap your unsuspected audience and journalists and make them share your news story.
Ideally you should include your news story hook in the heading and lead paragraph. Formulating the right hook requires familiarity with your target audience and a good grasp of what makes your news story newsworthy.
Make your point early in your press release: the most engaging, important and exciting information should be at the beginning of your news release.
Answering the who, what, where, when and why questions will help you nail down the hook of your news story:
Who is referenced in this news story?
What is the news story about?
Where is the news story happening? Is the story relevant for national or regional press coverage.
When did it happen? is it still current?
Why is the news story worth covering?
Adding details helps transform a news story from vague idea into a strong message:
This is a raw idea: Acciona to build a waste to energy plant in West Brom.
This is the same raw idea with details: £1b investment to create 300 highly skilled jobs in West Brom by Acctiona for Enfinium.
Always try to add numbers, figures and location.
There are many variations of news hook that help grab the attention of the reader:
Timeliness: A timely response to something that's currently affecting your target audience.
Relevance: People are always attracted to news stories they can relate to.
Proximity: Most people care about things close to them - whether it's physically or emotionally.
Impact: How will your news story affect your audience? Journalists are always interested in how a potential news story impacts their target audience.
Human interest: Try to draw emotion from the audience by including real people in your news story.
Prominence: Prominent members of the community are natural draw for the media, including celebrities , media personalities and politicians.
Magnitude: Magnitude hook adds the element of quantity to the story, such as announcing a large number number of athletes running a local marathon or large amount of state funding for a local project.
Conflict: Conflict hook promotes issues , such as increased need for cycling path or the importance of enforcing speed limit in the neighbourhood.
Oddity: Oddity hook adds an odd element or unusual twist to the news story.
The final question you should ask is, Would you be interested to read your news story? If not it may not be worth your time.
Press release introduction or lead summarizes the entire content of the press release in one paragraph. It should provide the gist of the news story and entices readers to read the rest of story.
The lead paragraph should be between 15 and 20 words and should read like the opening of the news story. Include all the key information in without having to say to much too soon.
The lead paragraph should answer the '5 Ws' as concisely as possible.
Think of press release introduction as a radio news bulletin or elevator pitch.
At Viral Press Release, the introduction paragraph length is limited to 100 words. HTML Tags are not allowed in press release lead paragraph.
The body of press release describes all the relevant details of the news story and the brand's involvement using the inverted pyramid formula.
Put the most newsworthy information at the top and the rest of information follows in order of importance, with the least important information at the bottom of the press release.
A great way to "hook" readers' attention is by listing key points using bullet points. Bullet points are meant to summarize the news story. From the toolbar of rich text editor, select list icon to create a list.
Bullet points make it easier for readers to skim for important and key details quickly.
To add colour to your news stories, include quotes. Journalists are always interested in hearing from experts, key decision makers or company executives.
If it's a merger or partnership news story, you should add quotes from both parties.
You can also add quotes from customers, volunteers or attendees at an event.
Quotes are not meant to provide information. They should be used to provide insight and opinion and they should sound like as if a real person said them - not as if they' ve been written by the PR department.
Make sure included quotes are relevant and you have permission from whoever you are quoting, and also make sure you don't quote people who aren't available for interviews.
Try to limit quotes to 1-2 sentences.
Adding images, screenshots, videos , diagrams and head shots can help your press release stand out. Images and videos are important if you are showcasing a project or work.
Make sure that images are compressed to less than 2MB.
In other words, never use 'I' , 'We' or 'You'.
You are not writing to your target audience directly. You are writing it from your client's or organization's point of view.
Keep your press release body short and concise:
100% read the headline;
70% read the lead paragraph;
50% read the second paragraph;
30% read the third paragraph;
and only 10% read the fourth paragraph.
Your press release body length shouldn't more than 5 paragraphs - including the lead paragraph.
At Viral Press Release, the press release body length is limited to 600 words, including the introduction paragraph. Only Bold, Italics, H2, H3 , Unordered & Ordered List, img and video embed HTML Tags are allowed in press release body.
Complete your press release with a succinct boilerplate. It's called boilerplate copy because it's usually the same copy for every news story you publish.
Provide a background information and overview of the company and explain what the company does, what products and services it offers , its objectives, operations, and why it stands out in its sector or industry. You can list awards earned and how long you've been in business.
This is the equivalent of 'About us' page in a website. The information in this part of press releases barely changes if you are publishing more than one news story, but always make sure it's still true before you publish a new press release.
If it's merger or partnership news story, you need to provide more than one boilerplate.
For each organization boilerplate text:
At Viral Press Release, the boilerplate length is limited to 200 words. Only H2, Bold, Italics, Ordered list and Unordered list HTML tags are allowed in boilerplate section.
Journalists who are reading your press release will need to know how to get in touch with you for more details on your news story.
This is the last section of your press release. Make sure you include the following details:
Name and job title
Email address
Phone number
Website(s) ( nofollow link )
Social media profiles : LinkedIn, Facebook, Twitter, Instagram, Google Map Page, Youtube Channel & Tiktok Channel.
These are the extra links you can include in your press releases 'Media Contacts':
The company website URL.
LinkedIn page URL of new hire.
Link to the booking page for an event.
Link to the launch page of a new product or service at a startup launch platform, such as Product Hunt or AngelList.
Link to the fundraising profile of a new product or service in a crowdfunding/seeds website.
The new website URL for a re branded business.
Website URL of the merged, acquired or partnered with company.
Link to a research paper.
Link to the awarding body for an award.
Call to action link
Any link at Viral Press Releases is a nofollow link.
At Viral Press Release, the 'Media Contacts' section length is limited to 100 words. Only Ordered & Unordered list HTML tags are allowed in 'Media Contacts' sections.
You can embed as many relevant videos in your press release content.
Go to your video on Youtube or other channel and copy the embed code.
Locate where you are looking to embed your video in your press release content and click on embed video icon.
Paste the embed code into the popup form.
Double check if your video is successfully embedded in your press release content.
Uploading and embedding your photos at Viral Press Releases is easy.
You can upload up to 5 photos and display them inside your press release content using an elegant and responsive image carousel.
Click on upload icon to upload your photo.
Once you upload a photo click on edit Image link under the thumbnail to edit the image captions.
At Viral Press Releases, we approve and publish only newsworthy and meaningful news stories. Submitted press releases should have original content and a news 'angle' to get published and featured in the front page.
We don't publish adverts, personal opinions or views , explicit content, spam, blogs, already published news stories, fiction, Cryptocurrency assets or anything related to cryptocurrency trade, duplicate news stories, harmful content, news intended to harm an individual or organization, gambling news, e-liquid, e-cigarette, or vapor news, loan services news, weight loss products adverts, health supplements adverts, sexual enhancement products adverts, overnight get-rich schemes, advice regarding stocks and adverts for black hat SEO services.
These are the guidelines to get your press releases published at Viral Press Releases.
Make your news hook obvious. Without news angle your press release is just an advert. Formulated news angle must be relevant to your target readers.
Craft a catchy, clear, captivating and newsworthy headline. A good headline will encourage your target audience to read on. Without it there is no reader.
Add details and context to your press release headline by adding a sub headline... details you didn't manage to include in the headline.
Get straight to your point in the introduction or lead paragraph, answering these the five questions:
Who is involved in the news story - person or company?
What 's happening? What's it about?
Where did this news story take place?
When things happened / will be happening?
Why this is important and why this matters to your target readers and journalists?
Your press release introduction or lead paragraph can make or break your news story. By the end of your lead paragraph, your target readers should be able to understand the gist of your news story.
In the second and third paragraph, expand your news story and give more details using the information pyramid. Explain the why and how behind the who and what.
Stick to one news story per press release.
Add media contacts for journalists to get in touch with you. Add a phone number - not just hide behind an email address. Email addresses must be valid and the phone number must be answerable.
Be concise and eliminate fluffs. Press release body length at Viral Press Release is limited to 600 words. Wordiness will dilute rather than add more value to your message. Try to limit your press release to 5 paragraphs - including the lead paragraph.
Write in the third person. don’t use “I”, “we”, or “you”. Write your news story from your client's or organizations's point of view.
Just state the facts and be honest. Don't suggest a product or service is the best.
Eliminate industry jargon that doesn't mean anything to the average reader.
Use bullet points to summarize your news story for skimmers . List all supporting data and numbers.
Insert only relevant quotes from key decision makers, public figures, celebrities, experts, reputable organizations, or company executives. You can also use quotes from event attendees, customers or volunteers.
Spell-check your press release and eradicate spelling and grammatical mistakes before you request to get your news story published. One single spelling mistake or broken URL can destroy all your credibility.
Break long chunks of text into smaller paragraphs. Each paragraph shouldn't be more than 2-3 sentences to make your press release content digestible to your target readers.
If you are announcing an event or new product or service, include a call to action at the end of your press release.
Boost your Search Engine Optimization ( SEO ) by adding the relevant keywords, especially in you press release headline, sub heading and the lead paragraph.
If you reference any legal action in your press release, you'll need include to full case details.
Press release content at Viral Press Releases shouldn't contain any link. The only link you can add to your press release is your website URL as part of 'Media Contacts'. If it's a partnership or a merger announcement, you can add the websites of the two parties.
Before you start submitting your press releases, you have to create a business profile for your business or service to use it as news source.
Writing an effective call to action (CTA) in your press release will directly affect the conversion rate of your marketing campaign. At the end of your press release, use a CTA to invite and encourage readers to take a desired action, using a link that redirects to a booking page or a product sale. CTA can also be a plain text with no link.
To display your CTA button under the boilerplate section, add the CTA URL and anchor text.
Including a promotional CTA in your press release defeats the purpose of announcing a newsworthy news story. However, you can invite your readers to know more about a product or service, using terms, such as 'Learn more', 'Become part of ', 'See how', 'Find out' ,'Treat yourself today', 'Save Your Seat', 'Use Code: SAVE20TODAY', 'Claim 50%', 'Take me to', 'Show me how ' , 'Discover your', or 'Take advantage of '.
An implied CTA is way more effective than a direct CTA. For instance, "Our new Rolex watches are in store. When will you be here?" is more engaging than "Our new Rolex watches are in store. Click to order yours now! ".
A good CTA creates a clear value proposition while making the reader feel in control.
When you publish a press release at Viral Press Releases and you choose to feature your news article in the front page, you can display your current activity in your business profile and comments.
In your press release edit form, you can choose your current activity, such as 'Launching soon', ' Raising funds', or 'Attend our event'. These are some of the listed activities you can choose from:
Launching soon
Just launched
Opening soon
Just opened
Just rebranded
New acquisition
New partnership
New sponsorship
New merger
Hiring
Just hired
Fundraising
New investment
New product
New service
Product update
Service update
New award
New research findings
New publication
New music release
Attend our event
Attend our charity event
Product recall
Voluntary liquidation
Winding up
Closing down
Business for sale
Once you select your current activity, it will be displayed in your business profile and comments. At Viral Press Releases, you can comment and give your opinion on startups and new products press releases.
Your featured current activity is always the one selected in your last published press release. You have to feature your press release for a price of latte to be able to display your current activity in your business profile and comments.
The most important piece of information every press release must include are:
Who
What
Where
When
Why
How
The same as journalists, you should use the above key ingredients as a checklist to make sure you haven't left out anything important.
The inverted pyramid style is used in conjunction with the above 5Ws + 1H . The news story starts with the most important facts and ends up with the least important or not as essential information.
A good news story front loads the most important facts as more and more readers will drop off reading the longer they go:
100% read the headline;
70% read the lead paragraph;
50% read the following paragraph;
30% read the third paragraph;
and only 10% read the fourth paragraph.
That's why you should limit your press release body length to 4 or max 5 paragraphs. At Viral Press Releases the press release body length is limited to 600 words.
Using the inverted pyramid style in your press release clarifies your message; encourages your target readers to keep reading; helps you optimize your press release for search engines by including the relevant keywords; and makes your press release accessible for people with ADHD, ADD, or dyslexia. By putting the necessary information first means less effort for those with shorter attention span.
The first and second paragraphs of the press release should include all the facts and supporting details, such as embedded images and videos.
In the lead paragraph, you should get to the point as fast as possible. The introduction paragraph does most of the hard work in a press release. Your target readers should get the gist of the news story as soon they finish reading the lead paragraph.
The third paragraph should add context and background to the news story. Include relevant quotes from your sources, such as decision makers, clients, event attendees or volunteers.
In the fourth paragraph, you should summarize what you've written. Include your call-to action or any final points you want to add.
A well optimized press release can be a valuable search engines optimization tool for organic search, you domain authority and online visibility.
At Viral Press Release, we don't allow any links in press release body. All relevant links are included in 'Media Contacts' section. Overly optimized press releases and unnatural linking can only harm search engine ranking for a business.
These are the only links ( nofollow) you can include in 'Media Contacts' section:
All the above links are nofollow so search engines won't count them are part of your SEO and domain authority. We also make sure the above links stay nofollow when the press release is distributed and published in other news websites.
Try not to use your target keywords as anchor text . Use your company name or call to action terms, such ' Find out more'. or 'Learn more'.
Press releases are still an effective tool for marketing strategy but they shouldn't be used as part of links building strategy.
Keywords play an important role in every business SEO strategy. Before you start writing your press release, identify your keywords.
Targeted keywords should be included mainly in press release headline, sub heading and the lead paragraph while maintaining a natural flow in your press release. Avoid stuffing your press release with keywords at the expense of clarity.
Don't choose keywords based on high volume usage. Use a keyword research tool, such as Google Analytics, Google News Autocomplete, SEMRush or Google AdWords to discover the search terms you should be targeting.
Concentrate on search terms that already show up strongly in search results - not the most searched for terms in your industry.
Ideally you should target no more than 3 keywords or terms that your target audience are most likely to use to find a brand, service or product like yours.
As for repeating the same keywords in your press releases, these keywords shouldn't be more than 2% of your press release content. Press release body length at Viral Press Releases is limited to 600 words, so you should repeat each keyword about three times in your press release body content.
Think about your target keywords in context of your target readers, not search engine bots. Consider what people look for - not what search engines prefer to index.
At Viral Press Releases, we don't allow any links in the content of published press releases.
Only headers, bold, Italics and list html tags are allowed to make the press release easy to read and index by search engines' bots.
When you submit a press release, you can add your business or service website URL as part of 'Media Contacts' section. You can also link to your social profiles.
You can also link to your business website URL when you create and complete your business profile.
These are the social and business profiles of your business, you can include in 'Media Contacts' section.
These are the extra links you can include in your press releases 'Media Contacts':
Any back link at Viral Press Release is nofollow.