Kia Outlines 2030 Growth Blueprint with Expanded EVs, HEVs, and New Manufacturing Tech

Company targets 4.13 million annual sales and KRW 170 trillion in revenue by end of decade

SEOUL, South Korea , 09 Apr 2026 (Viralpressreleases.com) - Kia has unveiled its 2030 mid to long term strategy at its 2026 CEO Investor Day in Seoul, detailing plans for exponential growth. The company targets global sales of 4.13 million units by 2030, capturing a 4.5 percent market share, compared to a 2026 goal of 3.35 million units. Key growth drivers include a full electrified vehicle lineup, future business capabilities, and manufacturing innovation.
Kia will expand its EV lineup to 14 models, aiming for 1 million annual EV sales by 2030, while also targeting 1.1 million hybrid sales through 13 HEV models. The company sets a PBV sales goal of 232,000 units by 2030 using its PV5, PV7, and PV9 models. Regionally, Kia targets 1.02 million units in the U.S., 746,000 in Europe, and 1.48 million in emerging markets.
The company also revealed its roadmap for software defined vehicles, autonomous driving, and robotics. Kia plans to complete its first SDV model by late 2027 and begin urban Level 2++ autonomous driving rollout in early 2029. Manufacturing innovation will advance with Atlas, starting deployment at HMGMA in 2028 and expanding to Kia AutoLand Georgia in 2029.

Category

Content

2030Mid- toLong-Term Business Strategy

Global Sales Targets

 

  • 2026 annual sales target: 3.35 million units; 3.8% market share
  • 2030 annual sales target: 4.13 million units; 4.5% market share

 

ICE & HEV

 

  • Launch 9 ICE models by 2030
  • Expand HEV lineup to 13 models by 2030
  • HEV sales target: 2026, 690,000 units → 2030, 1.1 million units (2030, 1.15 million xHEV units, including HEV/EREV/PHEVs)
  • Launch Body on Frame pickup truck with HEV, EREV variants by 2030

 

EV

Sales Target

 

  • 2030 annual sales target: 1 million units; 3.8% market share

 

Enhancing EV ProductCompetitiveness

 

  • Establish lineup of 14 models
    • 2 passenger vehicles
    • 9 SUVs
    • 3 PBV models
  • Introduce next‑generation EV platform
  • Expansion of mass‑market EV lineup starting with EV2 in 2026

 

Improving EV Accessibility

 

  • Expand charging infrastructure with global charging partners
  • Strengthen charging networks in Korea (including Hyundai Motor Group's E-pit network), the U.S., and Europe

 

StrengtheningEV Supply Chain

 

  • Operate EV production hubs (EVO Plants in Korea)
  • Optimize regional production – Europe (EV2, EV4) and the U.S. (EV6, EV9)

 

PBV

 

  • 2030 annual sales target: 232,000 units (PV5, PV7, PV9)
  • Sequential launches of PV5 (2025), PV7 (2027), PV9 (2029)
  • Utilize Hwaseong EVO Plant as dedicated PBV production hub

 

RegionalEx-growth

U.S.

 

  • 2030 annual sales target: 1.02 million units; 6.2% market share
  • HEV lineup expansion (4 → 8 models) & strengthen SUV volume models

 

Europe

 

  • 2030 annual sales target: 746,000 units; 4.8% market share
  • Introduce Kia's first SDV B-segment hatchback (B-HB) EV
  • Increase EV sales mix (2025 23% → 2030 66%)

 

EmergingMarkets

 

  • 2030 annual sales target: 1.48 million units; 6.6% market share
  • India targets 2030 annual sales of 410,000 units (market share 7.6%)

 

FutureStrategy

Autonomous Driving

 

  • Establish data-driven cycle of continuous improvement through NVIDIA partnership and strengthening in-house technology
  • Strategy ① Preemptive sensor and system‑level standardization through global partnerships to enable data scalability
  • Strategy ② Advancement of in‑house end‑to‑end (E2E) autonomous driving model capabilities based on 'Data Flywheel'
  • Complete development of Kia's first SDV model by the end of 2027, followed by introduction of Level 2++ autonomous driving technology in early 2029

 

Robotics

 

  • Develop last‑mile delivery solutions integrating robots with Kia PBVs (PV7, PV9)
  • Deploys Atlas at HMGMA starting in 2028 and Kia AutoLand Georgia in 2029

2026 Business Plan & Mid- to Long-Term Financial Targets

 

  • 2030 (KRW): Revenue 170 trn, OP 17 trn, OP Margin 10%
  • 5 Year Investment (2026~2030): KRW 49 trn(Future business Investment KRW 21 trn)
  • 2028 TSR target of over 35%, with continued enhancement of shareholder returns

 

 

Kia President and CEO Ho Sung Song stated that EVs, hybrids, autonomous driving, and robotics will serve as key drivers for the company’s fastest growth to date. He added that even amid a changing global environment, Kia will proactively respond to shifting market conditions through differentiated strategies.
Kia plans to invest KRW 49 trillion over five years from 2026 to 2030, with KRW 21 trillion allocated to future businesses. The company sets 2030 financial targets of KRW 170 trillion in revenue, a 10 percent operating profit margin, and KRW 17 trillion in operating profit.

About Kia Corporation



Kia Corporation is a global mobility brand founded on a vision of creating sustainable mobility solutions. Following its brand relaunch in 2021, the company has pursued a Total Transformation initiative across electric vehicles, purpose built vehicles, and environmental, social, and governance priorities. Kia places customers at the center of its business strategy, aiming to expand its mobility ecosystem through autonomous driving, robotics, and software defined vehicles to connect people and infrastructure.

Media Contacts

kia.com/

Category : Heavy Industry & Manufacturing

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