Global Tech Firm Expands Prediction Market Infrastructure to Businesses Worldwide
A new B2B solution allows operators to enter event based wagering without complex exchange mechanics
Gzira, Malt , 07 Apr 2026 (Viralpressreleases.com) -
SOFTSWISS, an international software provider, has launched SOFTSWISS Prediction Markets. This new B2B solution enables online casino and sportsbook operators to enter the fast growing category of event based wagering. Built on a fixed odds model, it helps operators reach audiences beyond traditional sportsbook behavior without the complexity of peer to peer exchange mechanics.
The solution allows players to wager on binary outcomes of real world events including politics, economics, technology, and culture. It is available as a standalone iFrame widget or as a direct integration within the SOFTSWISS Sportsbook. Launch timelines are two to three days for current partners and around three weeks for new operators.
Annual trading volume in the United States alone grew from roughly 300 million US dollars in 2024 to an estimated 40 to 50 billion US dollars in 2025. While platforms like Polymarket and Kalshi have processed billions in trading volume, traditional iGaming operators have largely remained on the sidelines of this market opportunity.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, noted that prediction markets introduce entirely new audiences who have never engaged with traditional betting products. She explained that users are driven by their understanding of global events rather than fandom. Operators that underestimate this shift risk missing a new generation of players entering the market.
Unlike peer driven prediction market models, the SOFTSWISS approach gives operators greater control over pricing and margins within familiar sportsbook structures. Alexander Kamenetskyi, Head of Operations, explained that a fixed odds model makes testing this demand practical. It allows operators to work within existing risk and compliance frameworks while reaching audiences that do not begin with traditional sportsbook behavior.
About SOFTSWISS
SOFTSWISS is a global technology company supplying award winning software solutions for iGaming since 2009. It is supported by a team of over 2,000 experts and serves more than 1,000 global brands. The company focuses on innovative B2B products that help operators expand into emerging wagering categories while maintaining familiar operational structures.Media Contacts
Category : Business, Finance, Employment & Investment
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