McDonalds in Türkiye Launches a Campaign On Driving Safety
Istanbul, Türkiye , 06 Apr 2026 (Viralpressreleases.com) -
McDonald's Türkiye has introduced its "Drink & Drive" campaign to highlight driving safety. Inspired by increased holiday travel, the campaign uses creative visuals to reinterpret a well known road safety warning. It promotes McCafé as a companion for alert and attentive driving.
The campaign transforms McDonald's iconic Golden Arches into a bold road line, symbolizing a driver's focus on demanding journeys. Designed for out of home, digital, and print channels, "Drink & Drive" links McCafé with the idea of staying alert behind the wheel.
The campaign was designed by TBWA\Istanbul and features some of Türkiye's most challenging driving routes. These include the precarious 65 kilometer mountain stretch of Kuşyuvası Pass in Konya, the 330 kilometer coastal Mersin Alanya road, and the high altitude Bursa Domaniç route reaching 1,500 meters.
Özdeş Dönen Artak, CMO of McDonald's Türkiye, said the company focuses on communication that connects with customers' daily experiences. By reinterpreting the universal warning "Don't Drink and Drive" through a coffee lens, they created their own version: "Drink & Drive." This approach naturally weaves McCafé into the story while using McDonald's visual identity to make a memorable impact. The brand invites travelers to make their coffee a road companion.
Through a playful linguistic twist and unique coffee centered visuals, the campaign draws from the longstanding global safety message "Don't Drink and Drive." McDonald's Türkiye creatively reinterprets this warning to promote alertness, turning coffee into a symbol of responsible and focused driving.
About McDonald's Türkiye
According to Brand Finance's "Global 25 Most Valuable Restaurants 2026" report, McDonald's is the world's most valuable restaurant brand. It opened its first location in Türkiye in 1986. Today, McDonald's Türkiye operates 319 restaurants with over 10,000 employees. The company supports the local economy by sourcing 98 percent of its products and services from local suppliers.Media Contacts
- Kaan Kirişçioğlu
- kaan.kiriscioglu@lorbi.com
- +90 533 261 91 55
Category : People & Culture
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