Created by psychoanalyst, mentor and communicator Priscilla Cruz, FLORESCER was born from the continuous listening to women who lead businesses, projects and initiatives, yet still face emotional, social and communication barriers when seeking to occupy positions of prominence.

“FLORESCER was created to foster awareness, self-responsibility, mature self-esteem and positioning. It is not about consuming stories and replicating formulas, but about recognizing oneself, growing stronger and acting with greater clarity, voice and presence,” says Priscilla Cruz.

According to the project’s founder, the digital platform does not rely on idealized narratives or polished success stories. Instead, it values process, awareness and the authentic construction of each woman’s path. “FLORESCER does not emerge from a market-driven logic, but from the need to create a safe space where women can exist, recognize themselves and grow stronger together,” she explains.

The magazine features stories of women who actively build businesses, lead with humanity and shape their paths through self-responsibility, emotional maturity and conscious positioning. The project views communication as a tool for social, economic and emotional transformation.

Beyond its symbolic and inspirational impact, FLORESCER also operates as a strategic content showcase, expanding the visibility of its participants and strengthening the image of their businesses, projects and professional trajectories. Each edition functions as a high-quality editorial asset, shared across networks by the participants themselves, thereby increasing reach and resonance.

At a time when discussions around women’s leadership, emotional health and entrepreneurship are gaining increasing attention, FLORESCER positions itself as a practical response to the lack of depth and representation in traditional media and business spaces.

The initiative challenges competitive logic and reinforces collective construction. By giving visibility to real stories, the project contributes to the creation of references that are closer, more accessible and genuinely attainable for other women.

The magazine’s first edition marks the beginning of an ongoing movement. In addition to future publications, FLORESCER plans to host in-person gatherings with participants, editorial experiences and initiatives designed to transform reading into real connection and strategic positioning.

“Visibility creates reference, and reference drives decision-making. When a woman sees another real woman occupying space, she understands that a viable path exists. Inspiration moves emotions, but strategic visibility transforms structures,” emphasizes Priscilla.

Source for interviews and mentoringPriscilla CruzPsychoanalyst, mentor and communicatorFounder of FLORESCER

📩 Contact: priscillacruzoficial@gmail.com📱 Instagram: @priscillacruzoficial

Projeção Midiática primarily serves professionals and organizations with high public responsibility, such as law firms, leaders, experts and institutions, offering solutions that combine communication, strategy and reputation. Its commitment is to transform stories, expertise and professional trajectories into authority assets, preventing crises and strengthening public image in an ethical, intelligent and reality-based way.