For centuries, the Sámi people have revered white reindeer, attributing special significance to their presence. According to Sámi folklore, these majestic creatures are believed to bring luck and are considered sacred, embodying the essence of magic and leadership among reindeer herds.

"White reindeer hold a revered place in Sámi culture and mythology," explains Anu Harikkala, spokesperson for Sámi Reindeer Oy. "Their appearance symbolizes luck, riches, and eternal happiness, according to our traditional beliefs."

White reindeer, while genetically similar to their brown counterparts, possess a rare genetic mutation that grants them their distinctive coloration. This unique trait has captivated generations of Sámi storytellers and wildlife enthusiasts alike, underscoring the mystical allure of these magnificent animals.

The Sámi people have maintained a deep spiritual connection with reindeer for centuries, woven into the fabric of their cultural heritage. Stories abound of the bond between the Sámi and their reindeer, with legends attributing their origins to the benevolence of nature and the sacredness of the Arctic landscape.

"Reindeer herding is not merely a livelihood but a way of life for the Sámi people," says Harikkala. "Our traditions and customs are intertwined with the rhythms of the reindeer, guiding our existence through the changing seasons."

Sámi Reindeer Oy, renowned for its dedication to preserving Sámi traditions and promoting sustainable reindeer herding practices, invites the world to witness the beauty of the rare White Reindeer. Through a captivating video, viewers can experience firsthand the majesty of this extraordinary creature in its natural habitat.

About Sámi Reindeer Oy:

Sámi Reindeer Oy is a leading advocate for sustainable reindeer herding practices and a proud custodian of Sámi cultural heritage. Committed to preserving the traditions of the Sámi people, Sámi Reindeer Oy produces high-quality reindeer milk products while promoting environmental stewardship and wildlife conservation in Lapland. 

Please text us on +3584573986484 with any new white reindeer sightings!

• Anu Harikkala

• +3584573986484

• AnuHarikkala@jourrapide.com