Publishing a press release is no longer just about uploading content and hoping it ranks. At Viral Press Releases, the process is structured, quality-focused, and designed to align with how search engines like Google and Google News evaluate content.
Unlike many platforms, you cannot copy and paste news stories from other websites and expect them to be indexed or featured. Duplicate content is one of the main reasons press releases fail to gain visibility.
Every submission must be original, structured, and written specifically for your announcement. This ensures your content stands out and meets search engine standards.
Press releases on Viral Press Releases must be submitted in a clear, step-by-step format. Each paragraph serves a purpose and is limited to 100 words, helping maintain clarity and engagement.
Here’s how the structure works:
This is the most important part of your press release. It answers who, what, when, where, and why. Around 70% of readers only read this section, so it must deliver the core message clearly and quickly.
This expands on the announcement by adding key details or context. Around 50% of readers continue to this point, making it essential to build interest and provide clarity.
This section adds depth. You can include data, background information, or further explanation. About 30% of readers reach this stage, so the content should reinforce credibility.
Include a quote from a founder, CEO, or spokesperson. This adds authenticity and originality. If preferred, you can choose not to format it as a quote and display it as a standard paragraph.
This is your closing section. Summarise the announcement, highlight future plans, or explain the expected impact.
Provide an overview of your company or organisation. This helps readers and search engines understand who you are.
If your announcement involves another organisation, include their company information here.
This is the only section where links are allowed. Add your call to action and provide contact details for media enquiries.
All links are removed from the press release content, apart from Media Contacts section and CTA (Call To Action). You can add your website or app URL to Media Section. If you add just a website URL to CTA links it won't be shown. CTA is supposed to redirect to pages such as a subscription page, event booking or deals...
You can also add relevant links using extra news details, such as:
Some of these links are shown only when the press release is featured.
This structured format is designed around real reader behaviour. Most people do not read entire articles, so delivering value early and clearly increases engagement.
It also aligns with how Google evaluates content quality:
By following this format, your press release has a stronger chance of being indexed and gaining visibility on platforms like Google News.
At Viral Press Releases, the focus is on quality over quantity. Instead of flooding the platform with duplicated content, every press release is built to deliver real value.
If you want your business news to be seen, trusted, and indexed, this structured approach gives you a clear advantage.
All the content in published press releases at Viral Press Releases is written and submitted by the press release author.
Viral Press Releases DO NOT accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in any published press release on viralpressreleases.com
If you have any question regarding some information in a press release, please contact the person listed in 'Media Contacts ' at the bottom of press release page.
Please DO NOT attempt to contact Viral Press Releases. We will be unable to assist you with any information regarding any published press release on Viral Press Releases.
Viral Press Releases disclaims any content contained in any published press release on Viral Press Releases.