How to Write a Promotion Press Release

6 days ago - 2 min read

Promoting an internal team member to a senior or executive-level role is a powerful way to celebrate growth and commitment within your organization. A well-crafted promotion press release not only recognizes employee achievement but also reinforces your company culture and succession planning.

Why Announce Promotions?

Promotion announcements showcase the success of your internal development efforts, reassure stakeholders about leadership continuity, and boost morale among existing employees. It positions your company as one that rewards loyalty and fosters professional growth.

What to Include in a Promotion Press Release

Headline that Highlights the Promotion

Example: "[Company Name] Promotes [Employee Name] to [New Title] to Support Business Transformation"

Lead Paragraph Summary

Include the employee's name, their new position, when the promotion is effective, and what the new role entails.

Details of Previous Roles

Outline the employee's previous responsibilities and achievements within your company. Mention any significant projects, departments led, or contributions to growth.

Clarify Role Transition

If the promotion involves handing off previous duties, identify who will assume those responsibilities or how they will be managed going forward.

Professional Background

Highlight the employee’s overall career trajectory, educational background, and years of experience.

Align With Business Goals

Explain how this promotion fits within broader company strategies. Is it part of an expansion plan, internal restructuring, or talent development roadmap?

Add Quotes

Include a quote from company leadership expressing support and trust in the promoted employee. Let the newly promoted individual share their excitement and commitment to the role.

Optional LinkedIn Profile Link

If relevant, link to the employee’s professional profile for more background.

Checklist for Promotion Press Releases

  • Full name and new title of the employee
  • Effective date of promotion
  • Career history and time with the company
  • New responsibilities and strategic value
  • Role transition plan
  • Quotes from leadership and the employee
  • Optional: link to professional profile or photo
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