Announcing a new executive hire is more than just sharing staffing updates—it's a strategic opportunity to enhance brand credibility, demonstrate business growth, and signal the company's direction to stakeholders, customers, and the wider industry. Here's how to write an impactful press release that introduces a newly hired executive with clarity and professionalism.
Hiring a new executive, especially one with a strong track record, tells the world your company is growing, attracting top talent, and investing in leadership. It's a chance to highlight your company culture and strategic goals while reinforcing your reputation as a desirable workplace.
Include the new hire's name, title, and the company name. Keep it informative and succinct. Example: "[Company Name] Appoints [Executive Name] as Chief Marketing Officer to Drive Global Expansion"
Place a high-resolution image of the executive at the top of the press release to humanize the announcement and enhance media appeal.
Answer the most important questions: Who has been hired? What is their new role? What company are they joining? When does the appointment take effect?
Include a summary of the executive’s background: previous roles, years of experience, notable achievements, and industry expertise. Mention past companies and leadership results.
Describe how this hire aligns with the company’s goals and vision. How will they contribute to business growth or help the company enter new markets or innovate in new areas?
Add a quote from the CEO, board member, or founder highlighting excitement about the hire. Include a quote from the executive themselves, expressing enthusiasm for their new role.
(if applicable)If the new hire is replacing someone, include the former executive's new role or departure status to maintain transparency.
If the new hire has a strong professional presence, consider adding a link to their LinkedIn profile below the headline.
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