How to Write an Award Announcement Press Release

2 weeks ago - 2 min read

Winning an award is more than just a pat on the back—it’s an opportunity to strengthen your brand’s reputation, increase credibility, and draw attention to your hard-earned accomplishments. A well-crafted press release celebrating an award or recognition can be a powerful marketing tool that not only showcases your success but also communicates the values that set your company apart.

Start With a Clear, Attention-Grabbing Headline

Your headline should immediately communicate the essential details: who won the award and which organization issued it. Keep it concise but compelling enough to catch the eye of journalists and readers alike.

Example:

GreenTech Innovations Named "Sustainable Business of the Year" by Global Eco Awards 2025

Lead Paragraph: Expand on the Achievement

The opening paragraph should build on the headline and answer the fundamental questions:

Who received the award?

What was the award for?

When and where was it presented (or will it be)?

This sets the scene and gives readers a solid understanding of the context and significance of the recognition.

Example:

GreenTech Innovations has been awarded “Sustainable Business of the Year” by the Global Eco Awards 2025 during a ceremony held on June 20 at the London Climate Action Summit. The award recognises GreenTech’s outstanding contributions to clean energy solutions and environmental impact over the past year

Middle Section: Tell the Story Behind the Award

Use the body of your press release to explain:

• What your business or the individual does
• The impact they’ve had on the industry or community
• Why this recognition matters now
• How the award reflects ongoing passion, innovation, or excellence
• What doors the award might open for future projects

This is your chance to reinforce the value of your work and show why the recognition was truly deserved. Be specific about achievements, milestones, or contributions that helped earn the award.

Include Quotes for Emotional Impact

Personal quotes give your release authenticity and human appeal. Include:

• A quote from the award winner (or company leader) expressing pride, gratitude, or excitement
• A quote from a representative of the awarding body explaining why the award was given, and what the winner exemplified

Example from the winner:

"Receiving this award is an incredible honor," said Jane Walters, CEO of GreenTech Innovations. "It validates the years of hard work our team has poured into sustainable innovation, and motivates us to push even further."

Example from the awarding body:

"GreenTech stood out for their measurable impact and forward-thinking solutions in renewable energy," said Dr. Thomas Lang, Chair of the Global Eco Awards. "They represent the kind of innovation and integrity this award is meant to recognize."

Closing: Reinforce the Award’s Prestige

Conclude your release by emphasizing the value and reputation of the award. Mention past winners if relevant, and explain why being included among them is meaningful. This strengthens your authority and aligns your brand with excellence in the industry.

Example:

The Global Eco Awards are widely regarded as one of the most prestigious honors in the environmental sector, with past recipients including trailblazers in green tech, climate science, and sustainable business.

Final Tip

Be sure to include a boilerplate at the end of your press release with a brief overview of your company, contact details, and links to further resources.

By framing your award win within a larger story of vision, dedication, and industry impact, you turn a moment of recognition into a lasting message that builds trust and authority.