How to Write a Powerful Merger & Acquisition Press Release

2 weeks ago - 3 min read

When two companies decide to merge or when one acquires another, it marks a significant milestone that impacts employees, customers, shareholders, and the wider industry. A well-crafted Merger & Acquisition (M&A) press release should communicate not just the facts of the deal but also the purpose behind it, the vision moving forward, and the impact on stakeholders.

This type of press release aims to build confidence, reassure the public, and create momentum for the newly formed or expanded organization. Here's how to write an effective M&A announcement that resonates with journalists, investors, and the business community.

1. Start with the Essentials in the Opening Paragraph

Begin your press release with a strong lead paragraph that clearly answers the following:

• What is the nature of the deal? (Merger or acquisition?)
• Who are the companies involved?
• When is the deal taking effect or when was it finalized?
• Where is the new or combined company headquartered or operating?
• Why was this strategic move made?
• How will the merger or acquisition benefit customers, employees, and the market?

This first paragraph should quickly and clearly provide all the key information that readers need to understand the significance of the announcement.

2. Explain the Objective and Strategy Behind the Deal

In the body of the press release, outline the core purpose behind the merger or acquisition. Answer questions such as:

• What market challenges or opportunities led to this decision?
• How will the combined organization better serve customers or expand market share?
• What are the strategic benefits for both parties?

Clearly communicate the long-term vision of the newly formed organization, including shared goals, innovation plans, or expanded service capabilities.

3. Address the Impact on Key Stakeholders

Stakeholders want to know how this change will affect them. Be transparent about:

• Employees – Will there be job changes, new roles, or team integrations?
• Customers – Will they see changes in pricing, service delivery, support, or product lines?
• The Community – Will the combined company invest in new locations, hiring, or social initiatives?

This section helps to manage expectations and build trust by showing that leadership is focused on people, not just numbers.

4. Introduce the New Leadership Team

Clarify what the new organizational structure looks like:

• Who will lead the combined company?
• Are executives from both companies taking on roles?
• Will there be a new CEO, CFO, or other senior leaders?

Include a quote from the new leadership team, highlighting their vision for the future, commitment to customers, and approach to unifying both corporate cultures. This adds a personal, forward-looking tone to the announcement.

5. Include Visuals

Make your press release more engaging and shareable by including:

• A photo of the new leadership team together
• A professional image of the new headquarters or combined office space
• Any relevant product images or brand visual changes

Visuals can help news outlets publish the story more easily and attract greater attention on digital platforms.

6. Add 'About' Sections and Media Contacts

In the Media Contacts section:

• Include separate ‘About’ sections for each company, providing background, industry focus, and a brief company overview.
• Add the official website URLs for both companies.
• List a media contact person who can speak to press inquiries, preferably from the new leadership team or corporate communications department.

This makes it easy for journalists to learn more and follow up for interviews or coverage.

Final Tip: Focus on the Future

A successful M&A press release doesn’t just dwell on what happened — it paints a picture of what's to come. It tells a story of growth, synergy, and new possibilities, reassuring all audiences that this is a positive step forward.