How to Write a Powerful New Partnership Press Release on Viral Press Releases

2 weeks ago - 3 min read

When two businesses form a new partnership, it often marks a pivotal moment that can shape the future of both organizations. Whether it’s a strategic alliance, a joint venture, or a collaborative product development deal, a well-crafted press release helps announce the partnership in a way that builds trust, generates excitement, and clearly communicates what it means for stakeholders.

At Viral Press Releases, the 'New Partnership' press release category is ideal for spreading the word about formal business collaborations that may impact customers, clients, investors, and the broader industry. Here’s how to write one that grabs attention and inspires confidence.

1. Start Strong: Lead with the Essentials

Your opening paragraph should act as a news summary. Clearly and concisely address the Who, What, When, Where, Why, and How:

• Who are the companies involved?
• What is the nature of the partnership?
• When is it taking effect?
• Where will the partnership be implemented or have impact?
• Why is this partnership being formed?
• How will it work, and what changes can customers or stakeholders expect?

Keep this paragraph focused and under 100 words. It should serve as a quick takeaway for journalists and readers alike.

2. Focus on the Impact and Benefits

After the lead, use the body of your press release to dig deeper:

• Highlight the shared goals of the partnership
• Explain the problems or challenges the collaboration aims to solve
• Describe how the partnership will enhance existing products or services
• Address how it will affect current customers, the industry, or the wider community

Explain what each company brings to the table—be it technology, expertise, market access, or infrastructure—and why the collaboration is a smart move for both parties.

3. Humanize the Announcement with Executive Quotes

Quotes from key representatives or executives from both companies add authenticity and provide insight into the thinking behind the partnership. These quotes should:

• Reflect enthusiasm about the collaboration
• Highlight strategic value
• Offer a forward-looking perspective on what customers, investors, or the market can expect

Example:

This partnership represents a major step forward in our mission to deliver innovative solutions to our customers,” said Jane Doe, CEO of Company A. “By combining our resources with Company B’s technology, we’re poised to reshape the industry.

4. Structuring the Press Release for Clarity and Impact

Just like any professional press release, use the inverted pyramid structure:

• Begin with the most newsworthy info (the partnership details)
• Follow up with context and background
• End with supporting quotes, impact statements, and company details

Be clear, avoid unnecessary jargon, and use an informative but enthusiastic tone that reflects the importance of the partnership.

5. Headline and Formatting Tips

• Include both company names in the press release headline
• If one company is notably larger or more widely known, list it first
• Keep the headline short, active, and focused on the core benefit of the partnership

Example:

[Company A] Partners with [Company B] to Expand AI-Powered Customer Service Solutions

6. Use the 'Media Contacts' Section Effectively

In the Media Contacts section, include:

• Two separate 'About' sections—one for each company—giving a brief overview of each brand
• Contact details for press or media inquiries
• Optional: Links to additional media kits, joint landing pages, or official statements

These sections help journalists and stakeholders understand the background and credibility of each organization involved in the partnership.

Final Thought: Frame It as a Win-Win

Ultimately, your press release should communicate confidence, alignment, and mutual value. Whether you're announcing a tech integration, a co-branded product, or a long-term strategic alliance, the story you tell should reassure existing customers, attract new ones, and reinforce your company’s forward momentum.