New Product, or Service Press Release Template

2 weeks ago - 1 min read

[Product/Startup Name] Launches [Brief Description] to Solve [Problem It Solves]

[City, Country] — [Launch Date] — [Startup or Company Name], a [brief company description], has officially launched [Product/Service Name], a [1-line summary of the product/service] designed to [explain the benefit or problem it solves]. The launch is aimed at [target market] and is now available via [website/platform/retailers].

Solving [Specific Pain Point] with [Your Solution]

[Describe what the product/service/startup does in 1–2 short paragraphs. Focus on the problem and the solution, not just the features.]

[Optionally include 2–3 short bullet points for standout benefits or features.]

• [Benefit 1: e.g. "Reduces workload by 30% for small business owners"]
• [Benefit 2]
• [Benefit 3]

“Quote from a Key Person”

“We created [Product/Startup Name] to make [specific activity or process] easier for [target user],” said [Name, Title], founder of [Startup Name]. “Our goal is to [insert core mission or benefit statement].”

[Optional: Add a short testimonial from a beta tester or early user.]

“Using [Product Name] has already saved us hours every week. It's exactly what we needed.” — [Early Adopter/Customer Name, Job Title]

Availability and Pricing

[Product/Service Name] is now available via [how people can access or purchase it], with pricing starting at [price or plan]. A free trial/demo/[other offer] is also available to new users.

[Optional: If you’re not live yet, mention the official launch date.]

Official launch: [Insert Launch Date]

About [Your Company or Startup Name]

[1–2 sentence company description. Who you are, what you do, and your mission.]

Media Contacts

Media Contact Name

[Job Title]

Email: [email address]

Phone: [optional]

Available for interview

Official website: [insert link]

Product Hunt page: [insert link, if applicable]

Crowdfunding/Fundraising link: [insert link, if applicable]