How to Write a Company Growth, Investment or New Milestone Press Release at Viral Press Releases

2 weeks ago - 3 min read

Reaching a major milestone—whether it’s securing new investment, achieving a revenue goal, expanding your team, or opening a new location—is a significant moment in your company’s journey. Announcing these achievements through a well-crafted press release helps build credibility, strengthens relationships with stakeholders, and positions your brand as one that’s moving forward.

However, it’s important to remember that this type of announcement may not feel immediately relevant to your customers or end-users. To make your story more compelling and newsworthy, you need to go beyond the numbers and highlight the human and strategic elements behind your success.

1. Lead with the Achievement, But Add Context

Start your press release with a clear and confident statement of what the milestone is. For example:

“XYZ Company has successfully raised £5 million in Series A funding to accelerate the development of its AI-powered customer service platform.”

Then, add context to help readers understand the significance. What does this mean for your team, your clients, or the industry you operate in? Are you entering a new market, hiring new staff, or launching a new product?

2. Make It Meaningful to Stakeholders

This type of announcement is primarily aimed at investors, business partners, journalists, and industry peers. Explain how the growth or funding round reflects your company's performance, scalability, or innovation. If you're celebrating a sales milestone, mention what drove that growth—whether it was a new product launch, a shift in strategy, or a particularly successful partnership.

3. Highlight and Thank Your Team

A milestone press release is also a great moment to acknowledge the people who made it possible. Publicly thanking your employees, partners, and advisors not only shows humility but also strengthens your internal culture.

Employees who feel appreciated are more likely to stay loyal and motivated. In fact, gratitude is one of the strongest drivers of employee satisfaction. Including a line of thanks in your press release can resonate deeply within your organisation:

“This achievement would not have been possible without the relentless dedication of our team and the ongoing support of our stakeholders.”

4. Appreciate Your Customers

While this type of press release isn’t customer-focused by default, it’s still an opportunity to reinforce how much you value your clients. Repeat customers are the backbone of most successful companies, contributing up to 40-50% of overall revenue. A simple message of appreciation can go a long way:

“We’re incredibly grateful to our loyal customers, whose trust and support continue to drive us forward.”

Remember, many customers leave a brand not because of poor service or product quality, but because they feel unappreciated.

5. Reaffirm Your Mission and Values

Use the milestone as a platform to restate your company’s mission and long-term vision. Growth stories often gain more media traction when they are tied to a compelling purpose or ethos. It also shows the consistency and resilience of your brand—an especially powerful message in sectors like finance, technology, and retail where longevity builds trust.

“This milestone reaffirms our commitment to delivering ethical, innovative solutions in the financial services space—a mission we’ve stayed true to since day one.”

6. Add Supporting Quotes and Future Plans

Include quotes from your CEO, investors, or key team members. These quotes should reflect optimism, purpose, and a glimpse of what’s next:

“This funding round is a game-changer for us,” said Jane Doe, CEO of XYZ. “It allows us to double down on product innovation and better serve our global user base.”

Letting your audience know what this milestone enables—such as product improvements, new hiring, or global expansion—helps maintain their interest and investment in your journey.

Final Thoughts

A 'Company Growth, Investment or New Milestone' press release is more than a celebration. It’s a strategic opportunity to strengthen your brand image, connect with stakeholders on a deeper level, and prepare the ground for the next chapter in your business story. Make the announcement human, forward-looking, and aligned with your company’s values, and it will leave a lasting impression.