How to Write a Compelling 'New Product, Service, Startup Launch And Fundraising' Press Release on Viral Press Releases

2 weeks ago - 3 min read

Are you gearing up to launch a new product, service, or startup? Whether you're debuting a breakthrough tech gadget, unveiling a subscription-based service, or officially launching your startup, a press release is one of the most effective ways to generate buzz and attract attention from journalists, investors, and your target customers.

The 'Launch of New Product, Service, or Startup & Fundraising' press release category at Viral Press Releases is specifically designed for this purpose. Here’s how to create an impactful press release that builds excitement, communicates value, and encourages media coverage.

1. Start with the Basics: What This Press Release Is For

Choose this press release type when:

• You're announcing a new product or service that has entered the market
• You're launching a startup and want to gain traction
• You're beginning a fundraising campaign, whether via crowdfunding, seed investment, or angel platforms like Product Hunt or AngelList

2. Craft an Attention-Grabbing Headline

Your headline should be:

• Short and energetic
• Written in active voice
• Clear about what’s being launched

If your product or business hasn’t launched yet, include the upcoming launch date just under the headline to build anticipation.

3. Hook Your Reader with a Strong Lead Paragraph

The introduction or lead paragraph should summarize the key details of your announcement in a way that grabs attention immediately. Keep it under 100 words and aim to answer the "5 Ws":

• Who is launching the product or startup?
• What is the product or service?
• When is it launching or available?
• Where is it being released or accessible?
• Why is it important to your audience?

This opening should clearly convey what sets your product or service apart and why journalists, customers, or investors should care.

4. Focus on Solutions, Not Just Features

While it’s important to list the product or service’s specifications, pricing, and availability, the real hook lies in how your offering solves a problem or meets a need. Instead of simply outlining features, emphasize:

• The pain points your solution addresses
• The real-world benefits to your target customers
• How it improves upon what’s currently available

This angle makes your announcement relevant, useful, and more likely to catch a journalist’s interest.

5. Add Credibility with Quotes and Testimonials

Include a short, meaningful quote from a key decision-maker, such as the founder, CEO, or product manager. This adds a human voice and helps clarify your marketing intentions.

You can also enhance credibility by adding testimonials from early users, beta testers, or satisfied customers. Real-world feedback reinforces trust and can help media outlets and potential buyers connect with your product.

6. Build the Story with the Inverted Pyramid Formula

Once the essentials are out of the way, provide more context:

• The inspiration or backstory behind the product or startup
• Insights into your target market or competitive landscape
• Technical details (but keep it digestible)
• Any notable partnerships or collaborators

Always lead with the most important information first, then work your way down to finer details.

7. Multimedia Makes a Difference

Boost engagement by embedding:

• High-quality images of your product
• Screenshots or mockups
• Demo videos or launch trailers

These visual elements help your press release stand out and increase the likelihood of media pick-up or social sharing.

8. Include Relevant Links in the Media Contacts Section

In the Media Contacts section, be sure to include:

• Contact details for a company spokesperson or media liaison
• Confirmation that they are available for interviews
• A link to your crowdfunding, seed, or fundraising campaign (if applicable)
• URLs to your Product Hunt or AngelList launch page (if relevant)
• A link to your official website or product landing page

Make it easy for journalists to follow up or explore further.

9. Keep It Concise and Energetic

Your press release should be no longer than necessary—concise, to the point, and free of fluff. Avoid overwhelming the reader with jargon or overly technical language. Keep the tone positive, energetic, and exciting, as your goal is to generate buzz and drive coverage.

Final Tip: Tell a Story, Not Just Specs

The best product or startup launches tell a story. Journalists and customers alike are drawn to narratives—whether it’s how your team solved a problem, a personal pain point that led to innovation, or a bold mission to disrupt an industry.

Write your release not just as an announcement, but as a moment worth remembering.